How to Create a Successful Facebook Advertising Campaign

How to Create a Successful Facebook Advertising Campaign

There are elements which are very commonly used by all people on the internet. It includes emails, search engines and of course Facebook. When you own a website or being an internet marketing executive, the main job is to pull in traffic from various sources. The trick is to get to the target audience and then present the content to them. There are several ways to get a content before the exact target audience, and Facebook provides several ways to get it done. And the best method is through Facebook targeted audience advertisement. According to reports, about 1 million small businesses from around the world are making use of the publications.

Even though there are many reports to prove the efficiency of Facebook ads, people will tell you that it didn't work for them. This is because some small businesses spend a few pennies on Facebook advertisements and don't get any results. The underlying reason is that they do not know how Facebook ads work and how to utilize the platform.

1. Create an attractive advertisement

Before you begin creating your first ad, take a sharp look at your Facebook news feed. There are several things in spite of the pictures and feeds from your friends. These are all awaiting a click from the user. The news feed itself contains posts from brands that you have liked or those shared by your buddies.  So what you understand from this? This outrightly means that, with so much going on Facebook, your advertisement must stand out to be able to attract the attention of the viewers. All the ads and brand posts are competing to gain the attention of the audience. You have to find some unique way to get your message to the viewers.

Elements of a Facebook Ad:

Image: It is the most attractive and colorful portion of the advertisement and occupies the major part.

Heading: It is the significant text in sidebar ads but less relevant in newsfeed ads.

Description: In the newsfeed, the description appears above the ad and towards the side in the sidebar ads.

More than half of a full screen Facebook window is usually filled with ads mostly by the big players.

The role of image in the advertisement:

The first trick to finding attention is to place it right. The image is the most important and captures the highest attention in an ad post. It also occupies the major part of the post. The title is always blue, and the description is black and blends with the overall look of the Facebook news feed page. Therefore, it's only the image that can get help you stand out from the others. You will be able to find information online as to how to create the best image for your ad. The base rule is to use an image that relates the best with your ad, and it has to be unique. The idea is to use an intriguing image so that people are anxious to know about the advertisement.

Facebook Ad Description:

The description is what people look for in an ad post after the image rather than the title. The information that is not clear in the image is expressed through the description. The maximum allowed character count is only 90. So you have to provide precise information so that the viewer is lured to click the link to know more about the ad. It can be single sentences like “ Make one million in 10 years the Easy way”. There is some credibility to the phrase. If you had given -” Make 1 million in 10 days”, very fewer people would have clicked the link as they stow it away as scam link.

Landing Page for the Link:

Once the viewer clicks the link; he is taken to the respective external website. Most people relate it to the product. Some link it to a special offer for people who have clicked the link. Many other companies aim at creating a unique quality customer who is genuinely interested and makes content rich page as the landing page.

2. Spend a Few Pennies on the Image Creation

You now know that the most important element in a Facebook ad is the image. So if you are planning to spend on advertising your business, then you should consider spending on producing the right image too. A bad image will bring no conversions or valuable clicks. You should hire a designer and let him work his designing and creative skills to come up with a picture that depicts your offer or product in the best possible manner.

Right Image size:

Different kinds of ads can be run on Facebook. When considering the main news feed ad area, Facebook has predefined the best dimensions for various ad types. Facebook automatically compresses the images, therefore if you can stick to the defined size, you can be safe that even when the image is squished, it is displayed well.

Color of the Image:

Color and contrast play the crucial role in gaining attention. Facebook is primarily blue links, white and black. So when you are creating your image, you should rather stick to contrast colors like red, pink and orange. No such specific color scheme will work wonders for your image; the trick is to use colors that stand out.

Let Your Image Speak:

Facebook has imposed a limit of 90 characters for description and 25 characters for the headline. And the image being the most prominent part of the advertisement should be able to speak for your business. it can be just two or 3 words like “ Limited Period Offer'. Facebook has a rule about the text in images that it should not exceed 20% of the picture space.

Create a Shareable Image:

People nowadays share every simple thing on Facebook that they find attractive or useful. You can make your ad go viral with a cute element, great offer or useful information. Viral ads can gain you more clicks without paying for them. The most famous viral ads are usually kids or pets as people love to share cute things on Facebook.

Original Image:

Make sure that you do not use stock pictures especially the ones with the watermark. People do not accept the credibility of such images, try to use original pictures that have some surprise or new element in it that makes people take a second look at the post.

Once your Facebook Ad post is ready, make sure to choose the right target audience before sending it live and reaping the benefits of this social media advertisement.